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Community vs product, which is more important for NFT collections?

Sep 4, 202213 min read

It’s the winter season again in the crypto market. And like every other thing in crypto, the street is painted red with collections bleeding their...

Community vs product, which is more important for NFT collections?

The best ways for traditional brands to jump on board the NFT train

Jul 6, 20228 min read

Most NFTs fail, yet most brands queue up to tap into them. Cristiano Ronaldo, arguably one of the most prominent sports brands personality, just inked...

The best ways for traditional brands to jump on board the NFT train

How to use effective marketing to turn your NFT collection into blue-chip

Jun 5, 202229 min read

The genesis 💀 BAYC, Moonbirds, Azuki, Doodles etc., NFT collections are piling up, but only 1% of NFTs ever made sell for more than $1,500. A...

How to use effective marketing to turn your NFT collection into blue-chip

Sifting through an evolving NFT industry beyond the hype culture of digital "artsets"

Apr 25, 202227 min read

NFTs are "the holy grail for humans; it's just that we're the fortunate humans that are here when it's being invented…” Gary Vee It's easy to dismiss...

Sifting through an evolving NFT industry beyond the hype culture of digital "artsets"

Why I'm super hyped about NFTs, I think everyone else should be

Jan 16, 202210 min read

If you are asked to describe last year 2021 in one word, what would it be? NFTs. Yes, that's what it should be. I mean, the Mirriam-Webster word of...

Why I'm super hyped about NFTs, I think everyone else should be